Project

Holiday Self-Promo

Overview

This self-promo announces the Fresh New Year
in a cheery, retro tone. Channeling vintage car
ads of the 1950's and 60's, the air freshener serves
as a unique delivery to promote my new website.

The concept was inspired by my current
employment in the ad industry, coupled
with the wildly popular Mad Men series.
Everything old is new again.

Website

FreshNewYear.com
Nifty uses for your freshener.

Project

Label Redesign

Overview

Proposed redesign for the German Schnapps,
Berentzen Liqueur. Style inspired by artwork
from vintage fruit crates.

A HOOK Project.

Project

Holiday Self-Promo

Overview

As a young designer with a limited budget,
I needed my holiday self-promo to be
resourceful and unique.

Empty Altoid tins are repurposed for a hand-
poured peppermint candle. Scrap paper from
previous projects is stamped as my business card.

AIGA InShow Award Winner.

Project

Journal Covers

Overview

Proposed designs for Barnes & Noble Booksellers.
The covers were designed with trend awareness,
evolving the popular scrapbooking trend in a more sophisticated collage-art style.

A Working Class Studio Project.

AIGA InShow Award Winner.

Project

Brand Book

Overview

A hand-bound book depicts Abercrombie &
Fitch's brand heritage through photography,
color palette, type and texture, for a preliminary interview with A&F.

Tactile qualities in the leather and plaid covers
and the variety of natural papers reflect the
natural, distressed values of the brand.

AIGA InShow Award Winner.

Project

Logo & Stationery

Overview

Logo and stationery concepts for a liquor
company with an emphasis on heritage
and longevity.

Logo design and color palette inspired by
antique American maps. Stationery accented
with stamp impressions for each name.

A HOOK Project.

Project

Green SCAD Cafe Campaign

Overview

Green SCAD Cafe began as an initiative to
replace the environmentally-harmful Styrofoam
carry-out containers used in the college cafeteri
with a more sustainable solution: a reusable
container program.

This campaign was dedicated to re-use; all
printed materials are on the reverse side of an
already once-used SCAD poster. This campaign
focuses on the first stage of the college cafeteria's transformation: informing the student body.

AIGA InShow Award Winner.
District ADDY Winner.

Project

Wine List

Overview

Empty wine bottles destined for the trash bin
at a family-owned Italian restaurant were re-
purposed into unique wine lists. Approximately
12 to 15+ house Chianti bottles were reserved at
the end of each week. The original wine labels

were replaced with a new label printed on
Neenah 100% recycled paper. Each table would
receive its own repurposed bottle. The inventive
wine list would attract new patrons to the wine
menu, ultimately boosting sales, while serving
as a creative sustainable solution.

AIGA InShow Award Winner.
District ADDY Winner.
AIGA SEED Award Winner.

I'm an art director & designer living in Charleston,
South Carolina, where I currently work on brands
and campaigns with a small but mighty ad agency,
HOOK, the 2010 Ad Age Small Agency of the Year.

Drop me a line:
trish@trishwarddesign.com

Follow me on Twitter:
@TrishWard